A car dealership has hundreds of cars. So how do you know which one is right for you? Why are we talking about cars when you need a website? Your potential customers will click through a search results list, just like looking at a showroom of cars. A dented car with little information or background is like a dull, unclear and incompatible website. Your customer will walk away and look elsewhere. Your website is the core of your customer’s experience. It creates a foundation of trust, credibility and professionalism. Capture your potential customer’s attention within 50 milliseconds, or face losing them to a competitor.