Branding Guidelines
Professional branding guidelines that give your business a clear, consistent identity across web, print, social media and beyond.
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BRANDING
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GUIDELINES
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BE RECOGNISED
A logo gives you an identity. Branding guidelines show you how to use it.
You've invested in a professional logo but your brand is much more than one file.
Which colours should you use? What fonts belong to your business? Which version of your logo works best in different situations? And how should everything look when somebody else creates something for your brand?
Branding guidelines bring all of those pieces together.
At Poppy Design Studio, we create practical guidelines that help you, your team and your suppliers use your brand consistently.
The result is a business that looks professional, recognisable and joined up wherever people see it.
One brand. One identity. Used consistently everywhere.
What we offer:
Logo suite
Primary, secondary & icon
Brand colours
Your approved colour palette
Typography
Fonts that belong to your brand
Brand messaging
Values, mission & messaging
Visual style
Imagery & brand direction
Accessible colourways
Included with Premium
From the essentials to a complete brand system
Which branding guidelines do you need?
Not every business needs the same level of branding support, which is why we offer two clear options.
Our Basic Branding Guidelines give you the visual foundations you need to keep your identity consistent. These cover your logo, brand colours and typography.
Our Premium Branding Guidelines go much further, defining how your business looks and communicates through brand values, mission, messaging, logo rules, typography, colours, imagery, overall brand style and an accessibility colourway.
Both packages also include your main logo, secondary logo and icon design, along with professional logo files for print and web.
Not sure which level is right for you?
We'll help you choose based on how your business will actually use its brand.
View branding guideline pricing
From first ideas to a brand you can use with confidence
Our branding guidelines process
We keep the process straightforward, involve you throughout and turn your visual identity into clear guidance you can actually use.
Discover
We learn about your business, your audience and how you want your brand to be perceived.
Create
We develop your core identity, including your primary logo, secondary logo and icon.
Define
We establish your colours and typography, creating the visual foundations that make your brand recognisable.
Develop
For Premium guidelines, we go deeper into your values, mission, imagery, style and accessible options.
Review
You'll review the direction and give us your feedback before the final details are refined and your happy with the results.
Deliver
Once approved, you'll receive your final professional logo files and completed branding guidelines.
Ask us about branding guidelines
Words from our clients
“It really was worth the investment. All of our assets and logo files are now in one place and Lottie was amazing and easy to work with! We highly recommend the PDS team.”
- A Happy Client
Your brand should look like the same business everywhere.
Your website shouldn't look like one company while your brochure, social media and business cards look like another.
Branding guidelines give everybody working with your business one clear reference point.
They help you keep control of:
- Which logo version should be used
- Your approved brand colours
- Your chosen typography
- How your logo should and shouldn't appear
- The visual style of your marketing
- The way your brand is presented by other suppliers
With our Premium Branding Guidelines, you'll also have guidance covering your brand values, mission, messaging, imagery, wider brand style and an accessibility colourway.
That becomes increasingly valuable as your business grows and more people begin creating things on your behalf.
Your guidelines become the one place everybody can refer back to.
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Two clear branding options Clear pricing
Branding Options
You can choose between our Basic and Premium Branding Guidelines, depending on the level of guidance your business needs.
Basic Branding Guidelines
Your Basic Brand Identity Pack includes:
- Primary logo supplied in Vector, PDF, PNG and JPG formats for print and web
- Full copyright once the balance has been paid
- Icon design
- Secondary logo design
Your guidelines cover:
Logo • Colours • Typography
Premium Branding Guidelines
Premium includes the same Brand Identity Pack, plus much more detailed guidelines covering:
Brand Values • Mission Statement • Brand Messaging • Logo Options • Greyscale Logo • Logo Rules & Guidelines • Typography • Brand Colours • Brand Imagery • Brand Style • Accessibility Colourway
You can see the current package prices on our central pricing page.
If you're unsure which one you need, just ask. We'll explain the difference without trying to sell you more than your business requires.
View branding guideline pricing
Branding Guidelines FAQs
What's the difference between a logo and branding guidelines?
Your logo is one part of your visual identity.
Branding guidelines explain how your logo, colours, typography and other brand elements should be used consistently.
What's included in the Basic Branding Guidelines?
Basic includes your primary logo, secondary logo and icon design, together with guidelines covering your logo, colours and typography.
What's included in Premium?
Premium includes the same core identity pack but adds detailed guidance around brand values, mission, messaging, logo use, greyscale options, typography, colours, imagery, brand style and an accessibility colourway.
Which package should I choose?
If you mainly need a professional identity and straightforward visual rules, Basic may be enough.
If you're building a larger brand, working across several marketing channels or need guidance for staff and outside suppliers, Premium provides a much more comprehensive framework.
What logo files will I receive?
Your approved logo is supplied in Vector, PDF, PNG and JPG formats suitable for print and web use.
What is a secondary logo?
It's an alternative version of your main identity, often abbreviated or arranged differently so it works better in smaller or differently shaped spaces.
What is an icon?
It's a simplified element of your identity that can work independently of the full logo, particularly in places such as social media profiles or small digital applications.
What is an accessibility colourway?
It's an additional approved colour treatment designed to provide stronger contrast in situations where accessibility requires it.
This is included within our Premium Branding Guidelines.
Can I give my guidelines to other designers or suppliers?
Absolutely.
That's one of their biggest benefits. Your printer, web designer, marketing company, social media manager or anyone else working with the brand can follow the same guidance.
Give your brand a clear identity everyone can follow.
From your logo and colours to typography, messaging and visual style, we'll create practical guidelines that keep your business looking recognisable wherever it appears.
Clear identity. Consistent application. Stronger brand.