Ten simple steps to use MailChimp and connect it to WordPress

Ten simple steps to use MailChimp and connect it to WordPress

One of the best techniques to integrate E-mail subscriptions on a WordPress website is MailChimp. Most business owners these days are making efforts to design useful email lists as it is the most effective way to boost performance in the business market. If you own a WordPress site then MailChimp is definitely an essential tool for you too.


The major reason behind using MailChimp for email marketing services is its user-friendly design that handles WordPress integration with ease. It is the most affordable choice for managing a high quantity of newsletter customers on a digital platform. It works completely free up to 12000 emails/month or up to 2000 subscribers. These impressive features make it a first choice for today’s competitive digital market. If you are new to WordPress and want to learn the steps to use Mail Chimp and the ways to connect it with your website, then the steps below will be highlight how easy it is to set up.


How to Use MailChimp for Email Marketing?

Step 1 – Sign up for free:

The first thing that you need to do in order to access MailChimp is to set up a free account on this platform. To do this, simply visit the MailChimp website and then select the ‘Sign up Free’ button on the home page. Add your email address, password and user name to create your account. You will soon receive a confirmation email and it will lead you to the main menu.

Step 2 – Explore the Dashboard:

There is no doubt to say that the dashboard of MailChimp acts like its heart. Here you can create your campaigns or in simple terms the email broadcast. All the subscribers are stored in this area and it helps you to build your potential audience. You can also send invites to other people to improve engagement.

Step 3 – Create your first mailing list:

Now, it is time to create your first emailing list. It requires several essential details for example the list name, “From” email, “From” name, Reminder about how they got enrolled in your list, Information about your platform and essential notifications. Once you have added all these details, you can then select save.

Step 4 – Generate the Signup form:

These forms help your potential visitors to subscribe to your newsletter. There are a range of forms that can be used for Sign up needs: general forms, subscriber popup, Embedded Forms and Form Integrations. Note: This step can be skipped if you are using a plugin to add Mailchimp to your form in your site

Step 5 – Customise the form:

You need to make a few changes to customise this form to make it relevant to your content and useful for your visitors. Make some efforts to build it, design it and to translate it to the most appropriate language that your audience use to follow. Note: This step can be skipped if you are using a plugin to add Mailchimp to your form in your site

Step 6 – Add forms to the WordPress website:

Now you need to add your MailChimp signup form to your WordPress platform and to do this you can use Plugins or it can be done manually. Tip: Contact Form 7 and Mailchimp for Contact Form 7 plugin are great plugins to do this. Many more are available.

Step 7 – Email Template Creations:

You need to get ready to send something to your new subscribers. The first step is to create an interesting email template that can make a good impression to your subscribers when they receive your first email their mail box.

Step 8 – Go ahead with your first campaign:

Finally, it is time to organize your first email template. Try to be focused and creative with it. It must catch the attention of your audience looking into your business.


Good luck with your marketing, and we hope this has helped you with the basic simple steps to add it to your website!

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