Googles New Mobile Popup rule 2017

Googles New Mobile Popup rule 2017

Googles New Mobile Popup rule 2017

Google announced this year that on January 10th 2017 they would be introducing new rules that will see many websites penalised and we want to warn you about this upcoming change. There is no need to panic as it can be easily rectified, not just because of the new Google rules, but also to improve customer experience when visiting your website.

What major changes are Google making?

Websites that use “intrusive interstitials” on mobile devices will lose their “mobile friendly” tag.

Now many of you may not use those annoying pop-ups when a client visits your website ( good on you! ) but also, many of you may do, for marketing purposes or to catch clients emails when they visit and before they can leave. It is not a practice PDS recommend as we hate those annoying pop-ups but many of you see results from it, good or bad, so this ARTICLE IS FOR YOU.

So, dependent on the software or coding your site uses, there are things you need to do so your website is not penalised on 10th January.

The new rule applies only to mobile search results. So make sure any plugins, or code you use on your site is set to only display your pop-ups on desktop machines. Disabling the pop-ups from mobile will save your site from being penalised.

Google are not using the term pop-up to describe this new rule. They are using the word ” interstitial “.

Google explains the meaning of this here:

“…a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.”

So basically this means it’s not just about using a pop up on your mobile website, it is about the whole above the fold content and how it affects the users experience.

Google basically wants the user visiting the website to see the content of the website straight away. So if you searched for website design you will see content about website design straight away.

So avoid huge pop-ups that take over the screen and are hard to dismiss. If you must use banners, make sure they only take a small amount of space at the top of the screen.

In Google’s announcement, they mention that banners that use a reasonable amount of screen space and that are easily dismissed would not be affected by the new rules.

Google have also announced that the Mobile friendly piece of text that shows in the mobile search results will now be removed. This just means it will not tell users if a site is mobile friendly but that doesn’t mean you will not lose ranks if it isn’t. That is still a factor when ranking your website and you will need to test your website to find out if your website is mobile friendly here.

You can also check if any of your pages have issues in your google webmaster tools here

Remember this new rule is 1 of hundreds that Google work by to rank your website, and yes, many argue that it is still not a huge ranking factor but why risk it? The fact is many users hate annoying pop-ups anyway so why not get rid of them altogether?

Google will implement this rule to help reduce spammers and improve a website’s user experience and we hope it has the desired effect!

Find Googles announcement here

Images below are from the Google Blog explaining what will and wont effect you:

Examples of interstitials that make content less accessible
Examples of interstitials that would not be affected by the new signal, if used responsibly

Please Note for our customers: Your Cookie Consent pop-up does not break any rules and is allowed on your website.

Thank you for reading the Poppy Design Studio Blog.



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